How to Make Website Development Effective?

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Website Development is expanding over the world at an aggressive ratio. That’s why the easier and batter user friendly interfaces are in demand at this time. When it comes to develop a great and creative Website there are a numbers of factors defining that success. Customers are eager to know different aspects of your product such as its cost, look, and feel and the value for the money. If Customer wants to know about the company and organization then what customer do, Customer Visit the Company Website, Mobile Application, and Social Media Platforms. Thus, it is important how company or Organization. Interact and respond the customers.

Here We Have been listing to our clients and have understood some of the problems being faced in developing website.

User Interface and User Experience

Think a long ago, the web was a completely different place. Smartphone are not even exist. Simpler and Customer oriented Website are highly expected now. Sometimes it’s the small UI elements that make the biggest impact. In the era of Smartphone, that’s why the Website should be responsive enough on the smaller screens.

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If the website irritates or frustrates the users then it is hard to maintain your customer’s loyalty for the website. Website navigation is another part often neglected by developers. Intuitive navigation creates a better User Experience and the User interface for the Website Audience. Intuitive navigation is leading audience to the information they are looking without a learning curve. And when the navigation is intuitive the audience can find out the info. Without pain and creating a flawless experience and interface preventing them from competitors.

Scalability

Scalability is not the performance or not about the making good use of computer power and bandwidth. Scalability is about the load balancing over the servers. When load is increase. When load is increases then additional server is add more balance to the website.

Design your servers that your software and Website work on the cluster of the servers. To design that type of cluster, SOA is recommended (Service oriented Architecture). SOA can help to improve scalability.

Performance

Basically website speed is the most important factor for a successful website. Because when the business is online then you’re every time and each second counts. But when application was slow then it’s a failure. When your website was slow then is directly affect your revenue and reputation. That’s why always think about the performance of the website before developing it.

The main reason behind the poor performance is the poorly written code, un-optimized Database, Unmanaged Growth of data, and poor load distribution. A content distribution network (CDN) is globally distributed network of proxy servers deployed in multiple data centers. It means instead of using a single web server for the website, use a network of servers.

Security

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The years ago Website Security is neglected at that time. But now in recent years it’s a most important thing to check out in our Website Development process. Because now a days the website is Dealing with the personal information such as payment details and essential information and confidential data.

When we are thinking about the website security first thing to consider is denial of service attacks, the safety of user data, database malfunctioning, unauthorized access to restricted parts of the website, etc.

Some of the security threats are Cross-Site Scripting, Phishing, Cross-Site Request Forgery, Shell Injection, Session Hijacking, SQL Injection, Buffer Overflow, etc. The website should be carefully coded to be safe against these security concerns.

So basically consider the following things to make your website development effective and score the Hugh traffic on your site and earn good revenue through it.

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How to Make Effective Logo?

Logo Design

The Successful logo design needs a Complex Combination of Designing Skill, Creative Mindset and Skillful Application. Every Designer Deserves their salt can create a fit for purpose logo but creating something graceful and like masterpiece this all aspects of the craft takes time.

Yes of course logo design is a small part of branding but mainly it is such a huge thing to make. Because it makes your business famous or successful, now a day’s many brands and business is known from their logos. When we listen their names or speaks the logo and design come in our mind. That’s why logos are remaining the center of attraction of most branding schemes.

Here are some tips to make logo effective:

  • Understand your competition:

Before Starting Work on Logo Design Company first of all research on your targeted market thoroughly. Your client should be able to provide some information about their competitions to get you started.

Ask the questions to your clients related to logo design. Create your logo relate to product of organization. Research in deep about the company and logo design and make a graceful logo according to brand.

  • Typography

First choose your type fonts and make it attractive but you have to get knowledge about the brand category according to that you have to set the type face of your logo.

For example:

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Coca-Cola:- With only relatively subtle tweaks over more than a century, Coca-Cola is proof that illustrated type can stand the test of time in logo design.

Google:– As part of a major identity overhaul, Google abandoned its distinctive serif logotype after 16 years in favor of a clean, modern sans serif

  • Shapes and Symbols

There are a few golden rules to which all the best examples of logo design Services adhere. Firstly and perhaps most importantly: simplicity.

Put thought into your concept, but don’t overwork the execution, or adorn a mark purely for the sake of it. You want ease of recognition, as well as the versatility of scale and application. Think: will it work as well when used tiny in the footer of a website, as it will be emblazoned on the front of a building?

Understand the Shape Psychology

There are certain ‘clip art’ style visual clichés guaranteed to make any logo design expert gnash their teeth. Avoid common offenders such as light-bulbs to represent ’ideas’ or globes as shorthand for ‘international’ at all costs.

But shape psychology goes far beyond the obvious. Often used as a symbol of the hugely influential Bauhaus School of Design are the yellow triangle, red square and blue circle – the product of research by Wassily Kandinsky, who argued that shape and color can transcend cultural and language barriers.

  • Color Management:^7AB8830908191F26A0055A043396101D1BC1D1F194ED012F02^pimgpsh_fullsize_distrAt the core of color theory is the color wheel, an essential tool for combining colors in different ways that were originally sketched by Sir Isaac Newton in 1666. The most common version features 12 colors, based on the ‘RYB’ color model.Here, the primary colors are red, yellow and blue, with the three secondary colors (green, orange and purple) created by mixing two primary colors. Finally, six tertiary colors are created by mixing primary and secondary colors.

    Use the colors to control the mood of the viewer.

    On a simple level, colors on the warm side of the spectrum – such as red and yellow – are bold, uplifting and energetic, while their cooler counterparts, blue and green, exude calmness and feel more reserved. This is particularly relevant when it comes to branding: on an emotional level, in terms of how consumers feel when they look at it; but also on a practical level, in terms of market standout.

    • Always get a second opinion

    Don’t underestimate the value of a second (or third) pair of eyes to identify things that you might have missed during the design stage. Once you’ve worked up your logo design concept, always make the time to sense-check it for unforeseen cultural misunderstandings, innuendos and hidden words and meanings.

 

HOW TO MAKE USER-FRIENDLY WEB DESIGN?

Basically, design is the process of collecting the innovative ideas and preferably arranging and processing them, guided by some principles for a specific purpose. The Web Design is a similar process of creation with the intention of creating and presenting the content on e-web pages, which the end-users can access through the internet help of the browser. err

Unique creative website design having interactive User Interface with improved user experience that stands out well to give you an added advantage over your competitors. We listen to you, Collect every piece of information about your business, your organization, your product, your values, your vision and put ourselves in your shoes.

Elements:

Some elements of design are below:

Layout: This is the main thing to create the web design the graphics, ads and text are arranged. In the web world, a key goal is to help the view found info. They seek at glance. This includes maintaining the balance of the colors and designs the consistency and the integrity of the design of Web.

Color: The Color choice depends on the purpose of client. Sometimes it could be black and white and sometimes it could be multicolored.

Graphics: Graphics can include Photos, clipart or logos all of which makes the web design. To make it a user-friendly these need to be appropriately worked with the color and content of the web page.

Fonts: Fonts are the main things in the web design the most variant fonts are attracting the audience to check the website and it creates the design to most graceful and innovative. Most Web browsers can only read a selected numbers of fonts so that known as the web safe fonts.

Content: Content and design can work together to enhance the message of the site through visuals and text. Written text should always be relevant and useful, so as not to confuse the reader and to give them what they want so they will remain on the site. Content should be optimized for search engines and be of a suitable length, incorporating relevant keywords.

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User-friendly web design:

Compatibility: Design the web page, to perform equally well on different browsers and operating systems, to increase its viewing.

 Navigation: Site architecture, menus, and other navigation tools in the web design must be created with consideration of how users browse and search. The goal is to help the user to move around the site with ease, efficiently finding the information they require.

Technology: Advancements in technology give designers the freedom to add movement and innovation, allowing for web design that is always fresh, dynamic and professional.

Multimedia: Relevant video and audio stimuli in the design can help users to grasp the information, developing understanding in an easy and quick manner. This can encourage visitors to spend more time on the web page.

Interactive: Increase active user participation and involvement, by adding comment boxes and opinion polls in the design. Convert users from visitors to clients with email forms and newsletter sign-ups.

 

What is Custom Software Development?

Custom Software Development

  • Sometimes back one of our client face a tough decision that should they implement an all new software IT system using a “Custom” solution and with a ready product? But sometimes answer is simple that if the requirements are general, the problem has mostly invariably solved and the obvious choice is a ready-made product. For Direct use, Microsoft Exchange will most likely satisfy the basic needs related to email. But as the system requirements grow more unique, the choice is no longer. So that this is not a simple matter.
  • Now I explain what a “custom” software solution means to us. Custom is not about making everything yourself. The Custom solution is a bunch of specifically selected individual products; every product is good at some specific function needed to solve the problem. These modules or products interact via well defined and open interfaces and allows creating or generating the optimal solutions. The product that made a custom solution may have nothing in common because it develop and maintained by a different people or companies or built with different technologies, some long ago.
  • A good solution consists of modules that fit together and complement each other. This is in contrast to a product, where all the building blocks have already been selected and the end result assembled. Somewhere in-between these two extremes line the range of proprietary platforms, often mislabeled as products. These platforms (at least aim to) allow for the same modularity and flexibility as the purely custom approach, with the significant restriction that all the modules are based on the same underlying technology.
  • Here I’ve outlined what a custom software solution means to us. Later on, I will dive deeper and discuss how to choose between custom and product-based solutions.

Cons of Custom Software Development

As customized software requires significantly more resources to design, it comes with a high amount of costs and risks. Off-the-shelf software can afford a low price point because the cost is being distributed among different users. Identifying new needs during the development process isn’t uncommon, though it results in added costs as more development time and effort is required.

How Should Customer Software Development Be?

  • The most desirable software development company will provide quality software development services and has trained and expert developers with experience.
  • Consequently, the company should provide scalable services.
  • A company that provides cloud-based services is more desirable as it offers better flexibility and security.

The software development company should use Agile methodologies and have their priorities straight.

What is Web Development?

Web Development mainly refers to the specific tasks which are associated with developing websites for hosting through intranet/internet. The web development process includes web design, client-side or server side scripting and network security config., web content development among all other tasks.web development

Web development Services is also known as Website development.

Mainly web development is the coding or programming that enables website uniqueness as per the owner’s requirements. It mainly deals with the non-design aspects of making website or that includes coding and writing markup.

Web development up to from creating plain text pages or static pages to complex or Dynamic web based applications, social network applications and electronic business applications.OEZGBT1

The web development hierarchy is as:

  • Client side Coding
  • Server side Coding
  • Database technology

What is Client side coding?

Client side coding is used when the user’s browser already has all the code and the page is altered on the basis of the users input.

In Client side the web browser executes the client side scripting that resides at the user’s computer.

The Browser receives the page sent by the server and executes the client-side scripts.

Client side scripting cannot be used to connect to the databases on the web server.

Client side scripting can’t access the file system that resides at the web server.

The files and settings that are local at the user’s computer can be accessed using client side scripting.

Client side scripting is possible to be blocked by the user.

Response from a client-side script is faster as compared to a server-side script because the scripts are processed on the local computer.

Examples of Client side scripting languages : Javascript, VB script, etc.

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What is Server side coding?

Server side scripting is used to create dynamic pages based a number of conditions when the users browser makes a request to the server.

The Web Server executes the server side scripting that produces the page to be sent to the browser.

Server executes server-side scripts to send out a page but it does not execute client-side scripts.

Server side scripting is used to connect to the databases that reside on the web server.

Server side scripting can access the file system residing at the web server.

The settings that belong to Web server can be accessed using Server side scripting.

Server side scripting can’t be blocked by the user.

Response from a server-side script is slower as compared to a client-side script because the scripts are processed on the remote computer.

Examples of Server side scripting languages : PHP, JSP,  ASP, ASP.Net, Ruby, Perl n many more.

What is Database Technology?

Database is a managed or organized collection of data. It is the collection of schemas, tables, queries, views, and other projects. A database management system is a computer software application that interacts with users and other applications, or the database itself to capture and analyze data.

Examples of Server side scripting languages: MySQL, PostgreSQL, MongoDB, MariaDB, Microsoft SQL Server, Oracle, Sybase, SAP HANA, MemSQL, SQLite and IBM DB2.

How to Build an Effective Digital Marketing Strategy

What is Digital Marketing?

SEO Services

Digital marketing is of products and services using different digital technologies, mainly on the internet but also including mobiles, display advertising, and any digital platform.

Digital marketing techniques for ex. Search Engine Marketing, Search Engine Optimization, Data-Driven Marketing, e-commerce marketing, e-books, Display Advertizing, and games are common in our technology. Digital marketing now spreads to non-internet platforms that provide digital media, like mobiles phones SMS services, MMS services, on hold mobile ring tones, and Callback services.

How to Generate Brand Awareness

  • Ease of access

The main Goal is engaging digital marketing customers and gives permission to them to interact with the brand of an organization through servicing and delivery of digital media. This is easy to use or access at a fast rate through the use of digital communications. Users with access to the Internet can use many digital communications it creates multiple communication channels where information can be quickly exchanged around the world by anyone without any regard to whom they are.

  • Competitive Advantage

Using Internet Platforms, Business can create competitive advantage through different ways. To reach the maximum effort of Digital Marketing, Firms are using social media as its main tool to create a channel of information. According to this, a business can create a system in which they are able to check behavioral patterns of clients and feedback on their needs. This means of content has shown to have a larger impingement on those who have a long-standing relationship with the firm and with consumers and existing consumers as well as consistent brand reinforcement, therefore, improving brand awareness resulting in a possible rise for Consumers up the brand awareness pyramid.

Most effective use of digital marketing can result in incomparably fewer costs in Relation to Tradition means of Digital Marketing; Service Costs, Advertising Cost, Interface Design costs, Control cost, Promotion Cost, Promotion Cost.

  • Effectiveness

Effectiveness refers to the degree of congruence between organizational goals and some observed outcome. Social Media Marketing works effectively. Brands or Organizations must be careful not to be accessible on the use of this type of marketing as well as solely relying on it as it may have implications that could negatively harness their image. Digital Platform gives an opportunity to ease to the brand and its customers to interact directly and replace their motives.

What are the benefits of digital marketing?

  • Puts the consumer in control
  • Provides convenience
  • Drives brand loyalty
  • Reduces the selling cycle
  • Builds your brand
  • It is measurable
  • It is cost effective

What is search engine optimization (SEO)?

SEO Company

Search engine optimization (SEO) is the process of getting traffic from the “free,” “organic,” or “natural” listings on search engines.

All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

What is pay per click (PPC)?

PPC Services

 

Pay per click is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their advertise. Hence the title, ‘pay per click’.

Advertisers place bids on keywords or phrases that they think their target audience would type in a search field when they are looking for specific goods or services.

What is Social media optimization (SMO)?

SMO Services

Social media optimization (SMO) is that the method of accelerating brand or product awareness, building brand image, connecting with the customers, and attracting guests through all social media platforms like Facebook, Twitter, G+, Pinterest, Linkedin, Instagram, YouTube etc.

Merak Infoway Provide strategic plans for all social media initiatives. Connect together with your customers and grow your business with our exclusive Digital Marketing SEO services.

What is Website Design?

Before I get in the designing, I have misread the concept of designer. They get good salary scale and working in free atmosphere and they need very creative environment. They get very flexible hours and well paid. That’s the dreaming among the terms, web design and graphics, UX, UI as well as Flat Design. Each term has its own some description, but from the purpose of design, they have the cross section.

what is web design

Web design VS. Graphic design, the two terms look like an irrelevant group, indeed the confusion often occurs between them. Generally, the layman always calls web designers and graphic designers as “art designer”. Because all their work are misunderstood by the involvement of art skill and creative ability. Besides, they must be familiar with some essential design tools, and they can do the jobs related to web design or graphic design. This actually is based on confusion about the design industry.

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What is Web Design?

Website design Services encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardized code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all.

 

What is the concept of Graphic Design?

Graphic design is the process of visual communication and problem-solving using one or more of typography, photography, and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used synonymously.

Graphic designers create and combine symbols, images, and text to form visual representations of ideas and messages. They use typography, visual arts and page layout techniques to create visual compositions.

What is the Difference?

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Web designer:

In a sentence, web designers are the person who can design and produce websites, they are both professional designers, but also the development engineers of the static site. Their work covers the introduction of web content, the placement of buttons, the combination of words, the application of color, the use of guidance and so on.

Required skills: JavaScript, Jquery, PHP, web application development, UI design

Web Design Tool: Mockplus – website prototyping tool, Adobe Dreamweaver – website editing tool.